Showing posts with label social recruiting. Show all posts
Showing posts with label social recruiting. Show all posts

Tuesday, October 4, 2011

Hiring Managers are the X Factor


Hiring Managers are The X Factor

I have a secret that only those really, really close to me know; a secret that could impact my career, my hire-ability, my social life, etc.   I, like millions of Americans, am addicted reality TV.  My DVR is full of unwatched episodes of Project Runway, Dancing With the Stars, So You Think You Can Dance, American Idol, ABDC (if you know this one you are an addict too), and yes, The X Factor. After watching the first few episodes of The X Factor is struck me as uniquely strange that two of the most influential talent scouts in the music business could have such polar views on the talent they were judging. I know in many cases this juxtaposition is created for drama and ratings, but with Simon Cowell and L.A. Reid we are looking at two intrinsic, very distinct views on talent. The more I watched the two of these talent giants argue it became clear that while both are great at what they do, they are both looking at talent (recruitment) in very different ways. As I often selfishly do, I turned this public display of differing opinion into an internal thought process about the various views of hiring managers in regard to talent and their similarities to the judges on The X Factor. 

Paula Abdul – I wanted to start with Paula because while she is often looked down upon for her flighty behavior, the persona she displays is one that often is mirrored in hiring managers. Sure, she may be a little out there, but when she see’s what she is looking for she isn’t afraid to stand up and shout about it. This CAN be a good thing, when hiring managers are excited about the caliber of a candidate. Hiring managers need to not only be evaluating the candidates; they need to be selling too.  This CAN also be a bad thing when hiring managers stand up and shout about it, metaphorically speaking, during the interview process. Unlike The X Factor, the prize  =from a real world interview isn’t pre-determined and written in a contract for all to review. If a hiring manager pulls a Paula you can bet the candidate will be empowered to make a more aggressive play during negotiations.  Smart candidates will know they have the upper hand, and will use it against you.  Unlike reality TV, there is no audience vote to throw a monkey wrench in the process.

Simon Cowell – Simon is a talent scout in the truest sense of the word.  He isn’t looking for polished performers who are ready to step into the spotlight day one.  Simon is looking for the real goods that come from deep inside a truly great performer, that no make up or dance moves will be able to enhance. Look at the two greatest Idols, Carey and Kelly, neither looked or acted the part when they won, but they had “it” inside and Simon knew it. Some hiring managers are really good at looking for the “it”, not the polish.  They look for things between the lines of the resume that they know will help the candidate be great.  They see talent as what it is, a special natural ability or aptitude, not a dog and pony show with a great resume.  These hiring managers make rogue decisions that seem to fly in the face of expectations, and more times than not they are right. 

L.A. Reid – L.A. on the other hand is a talent promoter. He doesn’t look for innate talent, he looks for polished show ready performers who will sell. He see’s someone that requires work and growth as not talented, instead of just un-developed. L.A. hires great talent, he makes people tons of money, and is no doubt amazing at what he does. It is just a different approach than his counterpart Simon. Hiring managers like L.A. want a candidate that checks off all the boxes from the job description on day 1. These managers expect their candidates to have the sizzle it takes to win them over right away. These managers are often times more impressed with the presentation than with the substance. Again, they see great talent and many times make the right hiring decision; they just go about it in a different way. 

Nicole Scherzinger - The fourth member of the cast, Nicole, is the current talent evaluating other talent. Often times hiring managers have risen through the ranks and are looking to hire people with a similar drive, skill set, background, etc.  Nicole’s experience makes her a good judge of what my sell today, like her albums, but her limited experience gives her the foresight to look long term at the talent in front of her. Many hiring managers are just looking to fill the job, like Nicole. The best hiring managers are looking to fill their own job, so they can move up!

So, which type of talent scout/hiring manager are you? Better yet, which of these mentalities best suits the needs of a hiring manager? I personally believe that matching the hiring manager and the job requirements to The X Factor persona that best fits will help to optimize the hiring process. Sometimes we may need to hire like L.A and find a Rock Star who has all the polish the world who can come in and make an impact right away. We, like L.A., are sometimes willing to trade attitude, ego, and expectations that come with the glitz for the short-term impact.  Other times, we MUST hire like Simon and look for the talent that is right there below the surface, just waiting to be discovered and developed.  And once we have identified that talent we must be committed to helping them develop and grow.  These are the folks whose passion, determination, and production is still untapped and who can grow exponentially given the right circumstance.  Look what Simon was able to do for all the Idol winners, but especially the biggest ones.  And yes, sometimes we do need to pull a Paula for a candidate or two to make sure we close the deal, and sometimes we need to be like Nicole and compare everyone we see to ourselves. The point is L.A. and Simon are both great at evaluating and hiring talent, but their requirements are very different.

Tuesday, August 16, 2011

Social Media vs. Social Recruiting


An interesting topic I have been wrangling recently is the convergence of Corporate Social Media and Corporate Social Recruiting. While the two seem to align perfectly with each other, they are proving more and more difficult to sync up. One would think, at least this one person, that social recruiting and social media have the same end goal in mind, but the problem is aligning the social strategy to new talent and aligning the social strategy to new clients is very different. This can lead to a seemingly split personality online that can and will impact the brand effectiveness for both objectives. I will highlight my point by looking at several social channels and the different use/goal between social media and social recruiting.

1. Facebook: Social Media's focus for new clients is one of expertise; a person as subject matter experts, our Facebook interaction shows how we use it to better our business positioning. The focus would allow potential clients to view our expertise in real time on Facebook. Compare that with the Social Recruiting focus of who are we, why would someone want to work here, see how cool we are, and check out our bbq pics. Oh yeah, and we post our jobs here. Personally I am not sure I agree with either approach, but this seems to be the norm.
2. Twitter: Social Media focuses on industry trends, being relevant, getting a presence, interacting with brands of interest, displaying original content and pushing traffic to other channels. Social recruiting focuses on finding candidates, interacting with them, being relevant as an employer and being cool and hip. Social Media wants to focus on sharing professional content while Social Recruiting wants to include viral, funny and trending content.
3. YouTube: Social Media is focused on impressing the client, Social Recruiting is focused on impressing the potential candidates. Social Media wants to PRODUCE high quality videos as part of our body of work, Social Recruiting wants to INCLUDE cool videos made by the average employee that show we value everyone and we have kick a@# people who work here.
4. LinkedIn: Social Media wants to focus on white papers, the employer brand, products and services and providing a professional face. Social Recruiting wants to connect with people who may be candidates and exhibit expertise. Social Media wants to limit interaction on this channel while Social Recruiting wants to channel interaction on this channel.
5. Corporate Site: This may be the place online that has the deepest rift in terms of goals and usage. Is the corporate site a place to introduce the company, its executive team, and its expertise? Or is it a place to highlight the greatness of the company, highlight the employee value proposition, and make people want to work at the company?

So, what to do? Charge ahead as a Social Recruiter in a bubble and do your own thing? Trust that Social Media will create enough side effects to make Social Recruiting somewhat effective? Have both groups meet day in and day out to build one message? We haven't figured it out yet, but we’re working towards it. If you have suggestions, I would love to hear them!