Monday, November 28, 2011

Homage to the Electrical Outlet


Homage to the Electrical Outlet

Many people can tell you who invented electricity and the light bulb, but I would wager most people do not know who invented the electrical outlet. Harvey Hubbell, a man nearly forgotten in history, that’s who. I would argue that Harvey’s invention is just as important as the light bulb because the electrical outlet made electricity available to the masses. In fact, the outlet paved the way for electricity to be the most overlooked commodity of the modern era. That’s right, the outlet. Without Harvey, how do you plug in a TV? Better yet without Harvey, what does the term “plug in” really mean?  How do you charge your iPAD? Think about it; the outlet powers your home. 

People most often think about what is behind the outlet; the electricity, and what is in front of the outlet; the thing being powered.  It’s the magical connection of electricity to the thing being powered that is truly amazing, and truly simple. 

What if you were to treat every day as if you are an outlet? What magical connections could you make come to life? As a marketer you have the ability to take the mundane, the everyday, and bring it to life in a magical way.  No, you aren’t making TVs, but you are making the connection between the TV and the consumer.  You make magic with your ideas, your words, your art.  Outlets seldom get the praise of a beautiful Christmas Tree, but the tree wouldn’t be lit without the outlet. 

You have the power to be an outlet. You have the power to bring electricity to an idea. You have the power. Cherish it.


Tuesday, October 4, 2011

Hiring Managers are the X Factor


Hiring Managers are The X Factor

I have a secret that only those really, really close to me know; a secret that could impact my career, my hire-ability, my social life, etc.   I, like millions of Americans, am addicted reality TV.  My DVR is full of unwatched episodes of Project Runway, Dancing With the Stars, So You Think You Can Dance, American Idol, ABDC (if you know this one you are an addict too), and yes, The X Factor. After watching the first few episodes of The X Factor is struck me as uniquely strange that two of the most influential talent scouts in the music business could have such polar views on the talent they were judging. I know in many cases this juxtaposition is created for drama and ratings, but with Simon Cowell and L.A. Reid we are looking at two intrinsic, very distinct views on talent. The more I watched the two of these talent giants argue it became clear that while both are great at what they do, they are both looking at talent (recruitment) in very different ways. As I often selfishly do, I turned this public display of differing opinion into an internal thought process about the various views of hiring managers in regard to talent and their similarities to the judges on The X Factor. 

Paula Abdul – I wanted to start with Paula because while she is often looked down upon for her flighty behavior, the persona she displays is one that often is mirrored in hiring managers. Sure, she may be a little out there, but when she see’s what she is looking for she isn’t afraid to stand up and shout about it. This CAN be a good thing, when hiring managers are excited about the caliber of a candidate. Hiring managers need to not only be evaluating the candidates; they need to be selling too.  This CAN also be a bad thing when hiring managers stand up and shout about it, metaphorically speaking, during the interview process. Unlike The X Factor, the prize  =from a real world interview isn’t pre-determined and written in a contract for all to review. If a hiring manager pulls a Paula you can bet the candidate will be empowered to make a more aggressive play during negotiations.  Smart candidates will know they have the upper hand, and will use it against you.  Unlike reality TV, there is no audience vote to throw a monkey wrench in the process.

Simon Cowell – Simon is a talent scout in the truest sense of the word.  He isn’t looking for polished performers who are ready to step into the spotlight day one.  Simon is looking for the real goods that come from deep inside a truly great performer, that no make up or dance moves will be able to enhance. Look at the two greatest Idols, Carey and Kelly, neither looked or acted the part when they won, but they had “it” inside and Simon knew it. Some hiring managers are really good at looking for the “it”, not the polish.  They look for things between the lines of the resume that they know will help the candidate be great.  They see talent as what it is, a special natural ability or aptitude, not a dog and pony show with a great resume.  These hiring managers make rogue decisions that seem to fly in the face of expectations, and more times than not they are right. 

L.A. Reid – L.A. on the other hand is a talent promoter. He doesn’t look for innate talent, he looks for polished show ready performers who will sell. He see’s someone that requires work and growth as not talented, instead of just un-developed. L.A. hires great talent, he makes people tons of money, and is no doubt amazing at what he does. It is just a different approach than his counterpart Simon. Hiring managers like L.A. want a candidate that checks off all the boxes from the job description on day 1. These managers expect their candidates to have the sizzle it takes to win them over right away. These managers are often times more impressed with the presentation than with the substance. Again, they see great talent and many times make the right hiring decision; they just go about it in a different way. 

Nicole Scherzinger - The fourth member of the cast, Nicole, is the current talent evaluating other talent. Often times hiring managers have risen through the ranks and are looking to hire people with a similar drive, skill set, background, etc.  Nicole’s experience makes her a good judge of what my sell today, like her albums, but her limited experience gives her the foresight to look long term at the talent in front of her. Many hiring managers are just looking to fill the job, like Nicole. The best hiring managers are looking to fill their own job, so they can move up!

So, which type of talent scout/hiring manager are you? Better yet, which of these mentalities best suits the needs of a hiring manager? I personally believe that matching the hiring manager and the job requirements to The X Factor persona that best fits will help to optimize the hiring process. Sometimes we may need to hire like L.A and find a Rock Star who has all the polish the world who can come in and make an impact right away. We, like L.A., are sometimes willing to trade attitude, ego, and expectations that come with the glitz for the short-term impact.  Other times, we MUST hire like Simon and look for the talent that is right there below the surface, just waiting to be discovered and developed.  And once we have identified that talent we must be committed to helping them develop and grow.  These are the folks whose passion, determination, and production is still untapped and who can grow exponentially given the right circumstance.  Look what Simon was able to do for all the Idol winners, but especially the biggest ones.  And yes, sometimes we do need to pull a Paula for a candidate or two to make sure we close the deal, and sometimes we need to be like Nicole and compare everyone we see to ourselves. The point is L.A. and Simon are both great at evaluating and hiring talent, but their requirements are very different.

Sunday, September 4, 2011

Calling All Recruiters - Humaneness For the Under and Unemployed


A couple weeks ago I started attending a local jobs networking group at a church near my home in Frisco.  I am not sure why I felt compelled to show up, but I wanted to go see what it was all about.  I have to be honest, I think it was one of the best decisions I could have made for my own career.

It was weird, walking in to a room of people that are under or un-employed when not only do I have a job, I have a job helping other people get jobs.  The group didn't make me feel out of place but I could tell they were suspicious about my attendance.  I represented the person who they were emailing, calling, linking into.  I also represented in many ways a lot of no's, rejection emails, and unreturned phone calls.  Here are the reasons I think these meetings are going to prove to be a great thing for me personally and in my career.

  1. In talking to these people I was taken back to some of my earliest days as a TPR and why I was better than most of my competition; I cared.  I can remember the calls with the people who were desperate for work, the people who needed help, the people who needed a voice.  I can remember placing a guy who had been out of work for 2 years.  I can remember his wife crying when I called to give her the good news.  I can remember the pride on his face when we walked with him to his first day of work.  He still has that job, has been promoted once, and is still one of my best success stories in recruiting.  Do you remember your best success story?  I hope it was more than the biggest placement fee you earned or the best sale you made.
  2. Each of these people is more than the resume they use to represent themselves in their job searches.  They are people.  Each one is someones mom, dad, uncle, brother, friend, and neighbor.  Each of these people have mortgages, rent, car payments, and dinner to worry about.  Each of them is a person.  Have you lost site of who you are talking to on the other end of the phone?  Do you see resumes instead of faces?
  3. These people want to work, and not just because they want a paycheck.  Most of the folks in my group were really good at what they did, and that makes it that much harder on them.   I have met a call center manager, an aviation stress test engineer, an M/E with 33 years of experience, a controller, a senior buyer, and a strategic planner.  I have met a helpdesk engineer, a mechanic, a financial planner, collections specialist, and a programmer.  While their skills haven't matched the jobs they have applied to recently, all of them are skilled.  Do you look for the skills in all the people you talk to?  Do you counsel the folks that might have an uphill battle or do you walk away?
  4. What if it were me?  What if I were sitting there as a job seeker?  I would feel lucky to have a network of people all sharing in an experience that an outsider like myself can't fully understand.  I would feel blessed to have a group so committed to people "landing" their favorite times are donuts and saying goodbye to people that don't need the meetings anymore.  This group is self moderated by volunteers who keep up to date with job boards, movers and shakers in the industry, and members of the group.  They schedule speakers, industry leading speakers in social media, resume writing, career coaching, and interviewing.  In fact, some them know LinkedIn better than I do!  
So what is my point?  Simple! Please take a step back and remember these are people we are talking to.  Human beings.  Maybe it was you some day, maybe it was a family member, or maybe it is your neighbor.  Not everyone we speak to is in this boat, but 10% of Americans, maybe more, are.  Do you take the time on that 10% to help or do you move on?  Many of you have a voice, an influence, the power to help.  You all are experts at getting people jobs.  Help people get jobs.  Take a chance on a resume you may have normally passed over and see what you find.  Share your knowledge with the people who need it.  You have he power to rebuild self esteem, you have the power to teach, you have the power to champion people, you have the power to be humane to people who need it.

If you want to help my group, please share your own tips, tricks, and best practices that I can give to them.  Share with them heart warming stories of success that can inspire them to keep going.  Share with them your own humaneness in a tough time.  Share them with a comment, share them with an email to me, or come to the group and present if you are in the DFW area.  Please share with my group, and share with your networks as well.  

Tuesday, August 16, 2011

jcares Backpacks for Captain Hope's Kids

Thats a lot of back packs!Having Fun for a CauseThe JCares TeamStacked UpSpecial Delivery

www.captainhope.org/BTS2011

Captain Hope’s Kids has one goal in mind, to help those who cannot help themselves, children. Through the collection of donations, supplies and fundraisers, we intend to give homeless children their best chance at living a normal life. Javelin Marketing Group, @javelinmg was proud to donate 100 back packs to help the cause.